1.
Man Minh Cao. The Impact of Country-of-Origin Image on Generation Z Consumers’ Willingness to Pay for Korean Cosmetic and Skincare Brands: The Mediating Roles of Perceived Quality and Brand Image. rajar [Internet]. 2026 Aug. 5 [cited 2026 Oct. 24];12(08):475-92. Available from: https://www.rajournals.in/index.php/rajar/article/view/2132