MAN MINH CAO. The Impact of Country-of-Origin Image on Generation Z Consumers’ Willingness to Pay for Korean Cosmetic and Skincare Brands: The Mediating Roles of Perceived Quality and Brand Image. RA Journal of Applied Research, [S. l.], v. 12, n. 08, p. 475–492, 2026. DOI: 10.47191/rajar/v12i8.04. Disponível em: https://www.rajournals.in/index.php/rajar/article/view/2132. Acesso em: 24 oct. 2026.