DR. P. GOVINDAN. A Study on the Impact of Social Media, Digital Media, And Artificial Intelligence (AI) in Marketing as Tools for Promoting Digital Payment Systems in India. RA Journal of Applied Research, [S. l.], v. 12, n. 05, p. 266–276, 2026. DOI: 10.47191/rajar/v12i5.02. Disponível em: https://www.rajournals.in/index.php/rajar/article/view/2032. Acesso em: 24 oct. 2026.