CAO, Man Minh. The Role of Social Media, Altruistic and Egoistic Motivations, Subjective Norms, And EWOM In Shaping Green Cosmetics Consumption Behavior: A Case Study of Generation Z in Ho Chi Minh City. RA Journal of Applied Research, [S. l.], v. 11, n. 08, p. 716–733, 2025. DOI: 10.47191/rajar/v11i8.06. Disponível em: http://www.rajournals.in/index.php/rajar/article/view/1694. Acesso em: 25 oct. 2026.