TY - JOUR AU - Cristina-Mihaela, Chichirez PY - 2019/05/11 Y2 - 2024/03/28 TI - The Importance of Social Marketing in Health JF - RA Journal Of Applied Research JA - rajar VL - 5 IS - 05 SE - Articles DO - 10.31142/rajar/v5i5.02 UR - http://www.rajournals.in/index.php/rajar/article/view/519 SP - 2419-2422 AB - <p>Social marketing is an effective way to change behaviors in the health field. Social marketing is the optimal strategy when social objectives are not directly and immediately consistent with people's personal interests, but they can be influenced to change, the consequences becoming more advantageous. Marketing promotes voluntary behavioral change, giving citizens freedom of choice. Marketing creates a more favorable environment for change by increasing the attractiveness of the benefits and minimizing costs.</p> ER -