The Effect of Destination Image on Tourist Satisfaction and Future Intention: A Case Study in Phong Nha – Ke Bang National Park, Quang Binh Province, Vietnam

This paper was conducted to explore the effects on visitors' future intention in Phong Nha - Ke Bang National Park. A quantitative approach was used as the main method to analyze statistical methods via the SPSS and AMOS software. This research was conducted on 313 visitors who have traveled to PN-KB National Park at least once. The results show that The Future Intention is directly affected by Destination Image and Tourist Satisfaction. Destination Image is affected by 4 factors: Travel Environment, Natural and Cultural Characteristics, Tourism for Infrastructure, and Local Government Support. In addition, Destination Image positively affects Tourist Satisfaction. This study also generated notable recommendations for PN-KB National Park as well as other research conducted in the future in the related industry.