Today, patients can use their wearable or IoT devices to report data of physiological parameters and track their own health records. IoT wearable technology has been embedded with software and sensors to create a connected network that collect and exchange data. Advances in digital health have fundamentally changed the business model of the pharmaceutical industry, and has impacted all aspects of a pharma company’s structure—from sales and marketing, to R&D and business-to-business activities. As healthcare becomes more digitized, pharma companies are transforming to remain competitive by rethinking their business and operating models, their cultures and capabilities, and adopting policies that nurture innovation and courageous strategic moves.
IoT, wearable technology, pharma
SAP. (2018). What is the Internet of Things? Retrieved from
Champagne, D., Hung, A., Leclerc, O. (2015). How pharma can win in a digital world David Retrieved from
Mesko, B. (2015). My Health: Upgraded. Webicina, Retrieved from
Lerer, L., & Piper, M. (2003). Digital strategies in the pharmaceutical industry. Basingstoke: Palgrave Macmillan.
Baker, D., & Evans, W. Digital information strategies. 1st Edition. Chandos Publishing. Retrieved from https://www.elsevier.com/books/digital-information- strategies/baker/978-0-08-100251-3
Mukku, S. (2012). PHP111 Global Evidence Generation - Challenges for the Pharma Industry. Value In Health, 15(4), A33. http://dx.doi.org/10.1016/j.jval.2012.03.187
Digital revolution. (2017). Chemistry & Industry, 81(7), 40-40.
Bhavnani, S. Narula, J., Sengupta, P. (2016). Mobile technology and the digitization of healthcare. European Heart Journal. 37 (18): 1428–38.
Tehrani, N. (2015). Taking Control of Health Care. Zenith International Journal of Multidisciplinary Research.