The Importance of Social Marketing in Health

May 11, 2019


Social marketing is an effective way to change behaviors in the health field. Social marketing is the optimal strategy when social objectives are not directly and immediately consistent with people's personal interests, but they can be influenced to change, the consequences becoming more advantageous. Marketing promotes voluntary behavioral change, giving citizens freedom of choice. Marketing creates a more favorable environment for change by increasing the attractiveness of the benefits and minimizing costs.


behavior, change, health, marketing


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Author Details

Chichirez Cristina-Mihaela

  • Department of Marketing and Medical Technology - Carol Davila University of Medicine and Pharmacy Bucharest
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  • RAJAR Journal