Family Buying Behavior Of Female Consumers In Retail Industry

The research emphasis on the family buying behavior of female consumers in retail industry. This research aims to hire convenient sampling techniques to survey female purchasers, whom are the chief buying mediator of the family. Istanbul, Turkey is divided into two parts. The Asian side and the European side by the Bosphorus. One hundred and fifty (150) questionnaires were designed where twenty five (25) each of the questionnaire were distributed among six different cities in Istanbul which are Küçükçekmece, Kadıköy, Avcılar, Beylikdüzü, Taksim/Beyoğlu, and Beşiktaş. Rendering to industrial analysts, consumers view varies differently when purchased from a retail organized outlet. A lot of factors add to this achievement. Merchandising and effective marketing, superior logistic being amongst them, but Functional Value, Emotional Value, Social Value, Conditional Value and Epistemological value are undoubtedly a significant factor. Retailers needs to pay steady responsiveness to the look of their female consumer‘s attributes, to its facilities and to the way in which products are selected and displayed. Functional Value in a retail perspective contains price range, peer groups, family influence. Emotional Value contains trends in apparels, discount offers and loyalty. Social values include Store location, Security, display. Conditional Value includes Symbols, Variety, sales personnel. Epistemological value includes product evaluation, interested products, and point of sales. The objective is to study female consumers view regarding purchasing involvements that govern a consumer‘s choice in a Retail Outlet. We also studied the reasons responsible for the purchase of branded products. Before proceeding, we first
make specific research hypotheses based on the Purchasing involvements. Subsequent we further went in describing the descriptive design used to test the hypotheses. Next a non-probability convenience sampling method used and the sample size taken is 150 female Turkish respondents. This Thesis is about the female Turkish consumer conducts for retail outlets and for this, a Questionnaire survey method was used for the research purpose. Then the results, based on analysis of data collected are presented. Finally, we conclude our objectives based on result of analysis