Impact of Pet Attachment Levels on the Determinants of Purchase Intentions Among Pet Owners in Ho Chi Minh City
Downloads
This research investigates the influence of Pet Attachment Level (PAL) on the diverse preferences of pet owners in in Ho Chi Minh City, Vietnam. By combining qualitative and quantitative methodologies, the study analyzes how PAL impacts preferences for product attributes, including Quality, Price, Design, Reputation, and Sales Environment, and how these aspects relate to Customer Satisfaction (CS) and Purchase Intention (PI). The data acquired from 292 pet owners was analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM), finding significant connections between PAL, CS, and PI. The findings highlight the importance of high-quality products, competitive pricing, and appealing retail locations in meeting the emotional and practical needs of pet owners.
Andrade, L. J., & Ferreira, M. J. (2022). The influence of storytelling strategies on attitude and purchase intention. In Advances in hospitality, tourism and the services industry (AHTSI) book series (pp. 94–115). https://doi.org/10.4018/978-1-6684-3436-9.ch006
Apaolaza, V., Hartmann, P., Paredes, M. R., Trujillo, A., & D’Souza, C. (2021). What motivates consumers to buy fashion pet clothing? The role of attachment, pet anthropomorphism, and self-expansion. Journal of Business Research, 141, 367–379. https://doi.org/10.1016/j.jbusres.2021.11.037
Beck, L., & Madresh, E. A. (2008). Romantic Partners and Four-Legged Friends: An Extension of Attachment Theory to Relationships with Pets. Anthrozoös, 21(1), 43–56. https://doi.org/10.2752/089279308x274056
Bernués, A., Olaizola, A., & Corcoran, K. (2003). Extrinsic attributes of red meat as indicators of quality in Europe: an application for market segmentation. Food Quality and Preference, 14(4), 265–276.https://doi.org/10.1016/s0950-3293(02)00085-x
Brechan, I. (2005). The different effect of primary and secondary product attributes on customer satisfaction. Journal of Economic Psychology, 27(3), 441–458. https://doi.org/10.1016/j.joep.2005.10.003
Brečić, R., Mesić, Ž., & Cerjak, M. (2017). Importance of intrinsic and extrinsic quality food characteristics by different consumer segments. British Food Journal, 119(4), 845–862.
https://doi.org/10.1108/bfj-06-2016-0284
Butterfield, M. E., Hill, S. E., & Lord, C. G. (2012). Mangy mutt or furry friend? Anthropomorphism promotes animal welfare. Journal of Experimental Social Psychology, 48(4), 957–960. https://doi.org/10.1016/j.jesp.2012.02.010
Churchill, G. A., & Surprenant, C. (1982). An Investigation into the Determinants of Customer Satisfaction. Journal of Marketing Research, 19(4), 491. https://doi.org/10.2307/3151722
Epley, N., Waytz, A., & Cacioppo, J. T. (2007). On seeing human: A three-factor theory of anthropomorphism. Psychological Review, 114(4), 864–886.https://doi.org/10.1037/0033-295X.114.4.864
Green, J. D., Coy, A. E., & Mathews, M. A. (2018). Attachment anxiety and avoidance influence pet choice and pet-directed behaviors. Anthrozoös, 31(4), 475–494. https://doi.org/10.1080/08927936.2018.1482117
Hair, J. F., Jr, Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2014). Partial least squares structural equation modeling (PLS-SEM). European Business Review, 26(2), 106–121. https://doi.org/10.1108/ebr-10-2013-0128
Halstead, D., Hartman, D., & Schmidt, S. L. (1994). Multisource effects on the satisfaction formation process. Journal of the Academy of Marketing Science, 22(2), 114–129. https://doi.org/10.1177/0092070394222002
Johnson, T. P., Garrity, T. F., & Stallones, L. (1992). Psychometric Evaluation of the Lexington Attachment to Pets Scale (LAPS). Anthrozoös, 5(3), 160–175. https://doi.org/10.2752/089279392787011395
Kim, 구. D. W. K. . 이. S. M. L., . 김. I. H. (2015). 커피전문점 이용객의 브랜드 일체감이 관여도, 고객만족, 그리고 브랜드 충성도에 미치는 영향: 프랜차이즈 가맹점을 중심으로. 학술논문검색사이트 KISS. https://kiss.kstudy.com/Detail/Ar?key=3319598
Park, E., Shin, J., & Park, M. (2019). A Study on the Relationship among Attachment to Pet, Purchasing Attributes of Pet Products, Satisfaction, and Behavioral Intention. Journal of the Korea Academia-Industrial Cooperation Society, 20(9), 279–289. https://doi.org/10.5762/kais.2019.20.9.279
Tse, D. K., & Wilton, P. C. (1988). Models of Consumer Satisfaction Formation: an extension. Journal of Marketing Research, 25(2), 204. https://doi.org/10.2307/3172652
Usman, A., & Okafor, S. (2019). Exploring the relationship between social media and social influence. In Advances in marketing, customer relationship management, and e-services book series (pp. 83–103). https://doi.org/10.4018/978-1-5225-7344-9.ch004
Wang, J., Park, J., Choi, N., Ha, S., & Oh, D. (2015). Microbiological analysis of rice cake processing in Korea. Journal of Food Protection, 79(1), 157–162. https://doi.org/10.4315/0362-028x.jfp-15-237
Zilcha-Mano, S., Mikulincer, M., & Shaver, P. R. (2011). An attachment perspective on human–pet relationships: Conceptualization and assessment of pet attachment orientations. Journal of Research in Personality, 45(4), 345–357.
Copyright (c) 2025 Man Minh CAO
This work is licensed under a Creative Commons Attribution 4.0 International License.
All Content should be original and unpublished.
