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The Moderating Effect of Situational Factors and the Key Factors Influencing Mobile Banking Adoption

The Moderating Effect of Situational Factors and the Key Factors Influencing Mobile Banking Adoption

DATE PUBLISHED
Published December 19, 2015
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Articles

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Abstract

Technology is playing a great role in today’s daily activities, making the life easier and human transactions faster. Business entities widely utilized the technologies for service delivery, efficiency, customer satisfaction and retention. This study is aimed at investigating the factors that influence the adoption of mobile banking by using an integrated model developed based on the technology acceptance model, theory of planned behavior, service quality theory as well as relevant constructs to the context of banking adoption namely perceived trust and perceived risk

Keywords

Self-service technology (SST), Mobile banking, TAM, SERVQUAL, subjective norms, situational factors.

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