Consumer Impacts for the Milk Production in Albania (Descriptive Analysis)
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As milk is a very important component of the Albanians diet, this study explores consumer preferences for milk in Albania and also tries to determine consumers types based on their preferences and socio-demographic factors. To reach these objectives, this study designed a conjoint choice experiment survey and collected primary data in the most populated cities of Albania. The milk industry and its marketers may benefit from this information by using it to strategically market their milk to different groups. A sample size of 200 questionnaires are realized with dairy consumers in two important areas, mainly Tirana and Durres. Is considered on appropriate size to ensure data safes and reliables for attributed milk analysis. Interviews were mainly taken from occasional consumers. Tirana and Durresi are two most populated cities, were selected for the study the ours sample, because we thought that in these two cities is more concentrated the large power purchasing.
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